SXSW 2026 EXECUTIVE SPEAKERS
Executive Vice President
Streaming, Performance
Sales & Partnerships,
NBCUniversal
Kristina Shepard
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Executive Vice President,
Agency Partnerships, Advertising & Partnerships, NBCUniversal
Ann Scheiner
SUNDAY, MARCH 15
SATURDAY, MARCH 14
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FRIDAY, MARCH 13
WHERE TO CATCH NBCUNIVERSAL
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MONDAY, MARCH 16
2:30PM-3:30PM
Austin Convention Center, Room 12AB
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Eric Ledgin, showrunner of NBC’s new hit series St. Denis Medical, and Jim Donnelly, EVP of Comedy Development at Universal Television, take you behind the scenes of the critically acclaimed workplace comedy. They’ll dive into the making of the show, exploring key scenes and sharing insights on the development process—from the initial pitch to its successful launch.
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Pitch to Screen:
St. Denis Medical
Eric Ledgin
Showrunner and
Co-Creator of
“St. Denis Medical,” NBCUniversal
Jim Donnelly
EVP, Comedy Development,
Universal Television
Debra Birnbaum
Editor-in-Chief,
Gold Derby
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3:30PM-4:00PM
Waller Creek Boathouse
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Mike Reidy
Senior Vice President, SMB Growth, Advertising & Partnerships, NBCUniversal
Courtney McHugh, Vice President, Marketing & Sports Marketing, Kendra Scott
Lindsay Franke,
Group President, Ipsos North America
TFQ: The Business of Fandom: Where Sports is
Headed Next
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2:30PM-3:00PM
JW Marriott, Salons 6-8
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Matt Strauss
Chairman, NBCUniversal
Media Group
Andy Cohen
Host & Executive Producer, Watch What Happens Live
Moderated by S.E. Cupp, Political Commentator, CNN
Featured Session: Matt Strauss & Andy Cohen: Community, Culture & the Future of Entertainment
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1:35PM-2:00PM
Brand Innovators @ Lamberts
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Kim Francella
SVP, Brand Partnerships & Marketing, NBCUniversal
Greg Ashlock
President, iHeartMedia Influencer Network
Margaret Mohr Director of Communications, Veloz, Electric for all
Moderated by:
Rick Milenthal, Chairman, CEO & Founder, The Shipyard
The Acceleration Playbook: How to Move From Awareness to Real Behavior Change. Electric for All.
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10:00AM-11:00AM
Thompson Hotel, Red River Ballroom
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Ariana Madix
Host, "Love Island USA"
Ben Thursby-Palmer
Showrunner & Executive Producer, "Love Island USA"
Inside the Villa: How Love Island USA Really Gets Made
GOOGLE +
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3:00PM-3:30PM
Thompson Hotel, Red River Ballroom
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Branded Storytelling: Turning Culture Into Business Impact
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4:00PM-5:00PM
Thompson Hotel, Red River Ballroom
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Andy Cohen
Host & Executive Producer, Watch What Happens Live
Frances Berwick
Chairman,
Bravo & Peacock Unscripted, NBCUniversal
Behind the Scenes of the Fandom Economy
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XX:00PM-XX:00PM
XXX
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XXXX
Chairman, NBCUniversal
Media Group
XXXX
Host & Executive Producer, Watch What Happens Live with Andy Cohen and Executive Producer, Real Housewives Franchise
PLACEHOLDER
Chairman
NBCUniversal
Media Group
Matt Strauss
Chairman,
Bravo & Peacock Unscripted,
NBCUniversal
Frances Berwick
Senior Vice President,
Global Scripted Series,
Universal International Studios
Margaret Schatzel
Executive Vice President
of Drama Development, Universal Television
Vivian Cannon
Senior Vice President, Brand Partnerships & Marketing, Advertising & Partnerships,
NBCUniversal
Kim Francella
Executive Vice President,
UCP
Jennifer Gwartz
Senior Vice President,
SMB Growth, Advertising & Partnerships, NBCUniversal
Michael Reidy
GOOGLE +
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2:30PM-3:30PM
Omni Downtown, Bridge Ballroom A & B
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Jennifer Gwartz
Executive Vice President, UCP
Vivian Cannon
Executive Vice President of Drama Development, Universal Television
Margaret Schatzel
Senior Vice President, Global Scripted Series, Universal International Studios
Universal Studio Group:
"It's In Development" Creating Great TV for Global
Platforms
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11:30AM-12:30PM
Omni Downtown, Pennybacker Room
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Sharon Vuong
Executive Vice President, Unscripted Programming, NBC
Ryan O'Dowd
President of Unscripted, BBC Studios
Jilly Pearce
Senior Vice President of Unscripted Programming, ABC & Hulu
Unscripted Gold: Turning Real Life Into Global Hits
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11:30AM-12:00PM
Waller Creek Boathouse
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Ann Scheiner,
Executive Vice President, Agency Partnerships, Advertising & Partnerships, NBCUniversal
Shannon Shae Montoya,
Vice President, Head of B2B Marketing, Yahoo
Yunice Amir,
Head of Communications, North America, Moét Hennessy
TFQ: The Business of Storytelling: Meaning
That Scales
Kristina Shepard Executive Vice President, Streaming, Performance Sales & Partnerships, NBCUniversal
Luis Restrepo
Chief Marketing Officer, U.S., Taco Bell
FRIDAY, MARCH 13
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2:25PM-3:05PM
Assembly Hall
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Patrick Macmanus,
Creator, Showrunner, & Director, UCP's "Devil in Disguise: John Wayne Gacy"
Jane Lipsitz,
Executive Producer, "Homicide: LA and Homicide: NY"
Beth Karas,
Host and Legal Analyst, "Curious Case of.."
Kevin Fitzpatrick,
Executive Producer, "Evil Lives Here"
Donald Albright,
CEO, Tenderfoot TV
Variety's True Crime
TV Fan Favorites
Sharon Vuong
Executive Vice President,
Unscripted Programming,
NBC
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11:30AM-12:30PM
Thompson Hotel, Red River Ballroom
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Celeste Hughey
Creator, Writer & Executive Producer, Peacock's "The 'Burbs"
Sonja Warfield
Writer & Executive Producer, HBO's
"The Gilded Age"
Off Script: The Creatives Behind The 'Burbs & The Gilded Age
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WE'D LOVE TO HEAR FROM YOU
SVP, Agency Partnerships • OMG
Mike Alvarez
AGENCY PARTNERSHIPS
SVP, Agency Partnerships • PMX
Suzanne Matarazzo
SVP, Agency Partnerships • Independent Agencies
Megan Morahan
EVP, Agency Partnerships • PMX
Mark Miller
EVP, Agency Partnerships • WPP Media/ Dentsu/OMG
Ann Scheiner
SVP, Agency Partnerships • WPP Media/Dentsu
Leigh Anne Pavia Forbell
SVP, Client Team • Auto, Travel & Pharma
Abbey Berryman
SVP, Agency Partnerships • Versant
Kim Sullivan
SVP, Client Team • Retail, Restaurant & Insurance
Damian D'Anna
SVP, Client Team • Tech & Finance
Mike Chauvin
SVP, Client Advocacy
Carla Kelly
SVP, Client Team • CPG, Finance & B2B
Vinnie Dunleavy
SVP, BD & Strategy
Shawn Makhijani
EVP, Client Team
Maureen Murphy
SVP, Ad Sales Creative Development
Sari Feinberg
SVP, Trade Marketing
Graham Smalley
SVP, Ad Sales Brand Partnerships
Kim Francella
EVP & Chief Product Officer
Ryan McConville
VP, Ad Sales Solutions
Mike Fisher
SVP, Ad Sales Identity & Data Product
Peter Randazzo
ADVERTISING & PARTNERSHIPS
CLIENT PARTNERSHIPS
REGIONAL BUSINESS SOLUTIONS
MARKETING SOLUTIONS
PRODUCT & PLATFORM SOLUTIONS
SVP, Partnership Product Sales
Mike Hood
VP, Programmatic Sales & Partnerships
Brendan Garrone
SVP, Programmatic Sales & Partnerships
James Kreckler
VP, SMB Growth
Matt Lee
SVP, SMB Growth
Mike Reidy
EVP, Streaming, Perf Sales & Partnerships
Kristina Shepard
Streaming, Programmatic
& Small to Medium
Business Ad Solutions
The Growth Portal
Director, NBC Sports Sales
Brittany Rivera
SVP, NBC Sports Sales
Mike McCormack
SPORTS & OLYMPICS
EVP, Ad Sales Strategy
Gina Reduto
SVP, Ad Sales Insights & Measurement
PJ Gasparini
STRATEGY & INSIGHTS & MEASUREMENT
SVP, Distribution Sales & Partnerships
Jonas Blank
EVP, Ad Sales Strategy & Monetization
Tom Winiarski
President, Distribution & Partnerships
Roy Cho
Chief Revenue & Business Officer
Dave Pietrycha
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SVP, Sales Enablement & Trade Marketing
Melissa Laux
The Audience Hub
